Consume More Gas at Low Prices? It’s a Trap!

As I’m sure you are joyfully aware, average gas prices have been rapidly decreasing over the past few months. The average U.S. price per gallon of gasoline is now $3.05 per gallon, with many regions of the country coming in below that. Hooray! Or… not?

Yes, lower gas prices can have an immediate impact on your finances, in a positive way. Unfortunately, there ain’t no free lunch. Not only are these low gas prices not here to stay, but the actions that we take now are going to impact prices in the near future. And they will come back with a vengeance.

low gas prices

You see, we Americans are pretty damn shortsighted. Low gas prices are like a chocolate chip cookie that someone sets in front of us on our desk in the morning. After looking around to ensure the bait is not a prank and there is no video camera on us for a social experiment, we gobble that shit right up.

And so it is with gasoline.

We don’t just start driving more leisurely and frequently – oh, no. We also purchase bigger, heavier, slower, dumber vehicles as well – large truck and SUV sales have been skyrocketing while alternative fuel vehicle sales have been declining in recent months.

When consumers stay away from the most fuel-efficient vehicles, there is a lack of innovation and investment in new vehicle technology and design. If we keep showing that we’re mice willing to take the bait of big dumb vehicles and temporarily low gas prices, then automakers have no incentive to produce more efficient vehicles.

And just as with the cookie example (think eating a few every day), we don’t benefit from our gluttonous consumption. Increased consumption tears up our roads, clogs are streets, and puts out ever more CO2. And more drive time (and more aggressive driving) results in more driving deaths. It’s been estimated that a $2 drop in gasoline price can translate to about 9,000 road fatalities per year in the U.S.

Furthermore, in buying more gas, we’re really hurting the American economy.

What? That’s ridiculous. More consumption equals better economy, right?

There is an interesting back-story here that everyone should be made aware of (if you haven’t connected the dots already). As the price for crude oil had increased north of the $100/barrel, many U.S. producers got into the shale oil extraction game, because it was profitable for them to do so. This increased investment and production increased output and supply and kept prices reasonable. Seeing this as a huge market share threat, the Saudi’s previously decided to drop their prices to extremely low levels in order to put many of these U.S. producers out of business. Many American companies were profitable at $100+ per barrel and this led to a boom in U.S. oil production. Few, if any, are profitable at $40/barrel.

The state-owned Saudi Aramco is by far the world’s most valuable company. They can afford lower temporary revenue in order to kill off competition and increase their market share.

And guess what – it worked. U.S. shale oil production was almost entirely wiped out and funding for new production completely dried up. Saudi/OPEC market share increased. Then, prices went back up.

So… if you are driving more often due to low prices or plan on buying an all-wheel drive vehicle or behemoth steel monstrosity, you’re only hurting yourself, your environment, and your country.

Related Posts:


    • Amanda Hauf
  1. Rob
  2. Tom
    • Tyler
      • Tom
  3. Chelsea @ Broke Girl Gets Rich
  4. Marty
    • Tyler
  5. Hank
  6. Shortsighted
    • Seconded
  7. Ron Ablang
  8. Dustin Stumpf
  9. Sarah
  10. Shawn
  11. Brian
  12. Ryan
  13. Grace | Total Investment
  14. Eric

Leave a Reply