The Tata Nano: Will it Ever Launch in the U.S.?
What is the Tata Nano’s Price?
The Tata Nano is being released in India for the price of $2,000 US Dollars (Update: in 2012, it looks like the Tata Nano price is about $3,400 USD). It will easily carry the title of world’s cheapest car – by far. The Nano is garnering lots of news attention as being a ‘Contrarian’ vehicle. In other words, it’s small, cheap, and there is no excess in this vehicle. When you think about it, this is the perfect time for a vehicle like this to hit the market as global market conditions are really making people rethink their values and spending habits. But would you buy it?
Tata Nano Specifications
What do the Tata Nano base model specs look like?
- 2 cylinder, 33 horsepower engine that goes up to 65 mph max
- 1 windshield wiper
- 4 wheels
- An enclosed cabin
- Seats and seat belts
- All the widgets that make a car run
- A few glued on parts – yes ‘glued’, as some of the body is glued, not welded on.
Tata Nano Models
There are a few different Nano models available
- The standard
- The CX – has AC
- The LX – has AC, power locks, and power windows
What Benefits Does the Nano Bring?
- 4 year warranty
- It gets 55.5 mpg
- It uses a lot less materials than other cars
- It’s easy on your pocketbook – financially speaking, you’re getting a vehicle at the total cost of less than what most vehicles cost for one year of ownership
- It will be a market changer by challenging other automakers to produce cheaper vehicles
What are the Downsides of the Nano?
- It’s going to allow a lot of people who couldn’t afford cars before to buy cars – leading to more pollution and materials waste
- How long is it going to last with the cheap materials that are put into it? Tata recently recalled the Nano to replace the starter motor.
- It will increase congestion in large metro areas
- It’s not the safest car – no airbags, cheap materials, and I’d hate to see how it would fare in a collision with a truck. However, it did pass initial crash tests in Europe.
Would I Get a Nano?
Depending on my situation, I might. I’m sure the Indian Nano’s American counterpart won’t be anywhere near $2,000 when (or if) it hits this market, but if it’s anything around $5,000 or less, I would seriously consider it – but only as a vehicle to get around town. However, I’d probably just stick to riding a bike to work instead and use another vehicle that is OK on the highway.
It definitely is a market changing vehicle in lower income geographies, so I’m excited to see the positive influence the vehicle will have on U.S. competition.
Tata Nano Discussion:
- What’s the most you’d pay for a Nano?
- What would your concerns with the vehicle be?
- Would you buy a Nano? Take the poll: