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Direct Stock Purchase Plans (DSPP) & DRIP’s: An Overview

Last updated by on January 16, 2016


Direct stock purchase plans (or DSPP’s for short) are plans that allows you to buy stock directly from a company or their stock transfer agent – often times without a fee – and sometimes at a discount.

You can even set up a DSPP to automatically purchase and then reinvest through a dividend reinvestment plan (or DRIP). Quick note on that: DSPP’s are how you buy in to a company’s shares, regardless of whether they offer dividends to be reinvested. DRIP’s are plans that allow you to reinvest your dividends from company stock you already own in to more shares (in other words, you are an existing shareholder).

DSPP’s can offer DRIP options, if the shares pay dividends.

How to Buy in to a DSPP & DRIP

direct stock purchase plan and dividend reinvestment planBuying stock through a DSPP or DRIP was/is fairly straight-forward:

  1. Find the stock you want to buy.
  2. Enroll in their plan (information on where and how can be found on the “investor relations” section of a company’s website, if they have a DSPP).
  3. Automatically buy and/or reinvest dividends through a DRIP in to more shares of stock (if that company offers dividends).

Sounds great, right?

It was – prior to the advent of a series of tubes call the “Internet” and the online discount brokers that were birthed from those tubes. Back before the early days of online stock investing you had to pay significant trading or management fees to full service brokers if you wanted to purchase stock. DSPP’s (if you could find them, which wasn’t easy without the tubes) allowed investors to bypass the middle-man brokers completely. And mutual funds, back in the day, had ridiculous expense ratios! DSPP’s were a pretty sweet deal.

In some cases, DSPP’s still are a great option. But while their concept remains appealing, DSPP’s are no longer quite so functional in today’s reality. Even if you don’t have to keep track of paper certificates anymore.

The Drawbacks to DSPP’s

There are many:

Lack of Diversity: unless you are enrolled in dozens of them across multiple industries and internationally, or have most of your investments in index funds, mutual funds, or ETF’s – you may be inadequately diversified with your investments. In fact, just about any stock purchase – direct or broker – runs this same risk. You have to diversify – and DSPP’s, on their own, typically won’t cut it.

No Fees? Not Exactly: DSPP’s are rarely a free lunch. Many charge initial setup fees, and some charge for each purchase transaction, sales fees, and more. Usually these fees are low, but they can really add up over time, particularly if you are slowly and automatically adding to your position. ALWAYS read a DSPP prospectus to see what fees you might be charged.

Lets take a look at Home Depot’s DSPP fees, for example:

“For each transaction, a small service charge is deducted from your investment plus the pro rata amount of brokerage commissions (generally 5 cents per share for purchases and 15 cents per share for sales). Service charges are: For first-time investors – $5.00, For subsequent purchases – 5% up to maximum of $2.50, Sales $10.00″

Hot damn! Think that looks bad? How about Fedex’s DSPP fees?

  • Initial Setup Fee $5.00
  • Cash Purchase Fee $6.00
  • Ongoing Automatic Investment Fee $1.50
  • Purchase Processing Fee (per share) $0.00
  • Dividend Reinvestment Fee $0.00
  • Batch Sale Fee $15.00
  • Batch Sale Processing Fee (per share) $0.15
  • Batch Maximum Sales Fee $50.00
  • Market Order Sale Fee $25.00
  • Market Order Processing Fee (per share) $0.15
  • Market Order Maximum Sales Fee $60.00

Sweet bastard!


  • Initial Setup Fee $10.00
  • Cash Purchase Fee $5.00
  • Ongoing Automatic Investment Fee $1.00
  • Purchase Processing Fee (per share) $0.03
  • Dividend Reinvestment Fee 5% of amount reinvested up to a maximum of $5.00
  • Batch Sale Fee $15.00
  • Batch Sale Processing Fee (per share) $0.12
  • Batch Maximum Sales Fee N/A
  • Market Order Sale Fee $25.00
  • Market Order Processing Fee (per share) $0.12
  • Market Order Maximum Sales Fee N/A

For #@$%’s sake!

Contrast that with commission-free ETF trading paired with super low expense ratios of 0.05 – 0.4% from a company like Vanguard, and it’s hard to see the cost benefits of DSPP’s, if any.

Record-Keeping: Investors in DSPP’s and corresponding DRIP’s must keep track of the cost basis for tax record-keeping purposes in order to calculate capital gains taxes due. And these records can quickly overwhelm. Lets say you are invested in 10 DSPP with DRIP plans over a period of 20 years. The DRIP’s all reinvest dividends quarterly. The result would be 810 share batches (10 x 20 x 4 + 10), just on the initial 10 purchases and quarterly dividend re-investments alone. Any additional automatic purchases would tack on more batches to keep track of.

Uncertainty on Trading Date & Price: When you make a new purchase through a DSPP, you won’t have any control over the price it is bought at. Some purchases may take weeks. Discount brokers, on the other hand, allow you to trade in real-time – so you always know the price.

DRIP’s and DSPP’s: Buying or Selling?

Have I taken some of the luster away from DSPP’s? Good. There may be some out there with discounted reinvested dividend purchases or extremely small fees (you can do a search through stock transfer agent administrators Computershare’s and AmStock’s DSPP & DRIP lists) – but in most cases, you will probably end up paying more in fees than you would have investing in commission-free ETF’s, index funds, or even purchases of stock through a discount broker. Throw in the extra hassle associated with finding, buying/selling, consolidating, and record-keeping – and it’s a struggling value proposition in today’s investing world.

For those reasons, I’m not a believer in DSPP’s & DRIP’s.

DSPP & DRIP Discussion:

  • Have you bought in to DSPP’s and DRIP’s? In your estimation, was it worth the hassle?
  • What DSPP/DRIP plans have you invested in and why? What were the associated fees?

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About the Author
I am G.E. Miller, & this is my story. My goal is financial independence ASAP. If you share that goal, join me & 10,000+ others by getting FREE email updates. You can also explore every post I have written, in order.

  • Jimmy says:

    Interesting article. DSPP’s and DRIP’s are always built up as smart, cost effective ways to invest. That may have been true at one point, but as you’ve pointed out, that doesn’t seem to be the case anymore. Good expose!

  • Steve says:

    I haven’t heard of these before, but like you mentioned, these aren’t a smart investment regardless since they’re only one stock. Even if they were incredibly easy to purchase, easy to record on tax documents, and had no expenses, not worth it due to the inherent risk of buying only one stock. I see absolutely no reason to invest in one of these over something like Vanguard or Betterment. Heck, I’d actually recommend an expensive, actively managed mutual fund over most of these due to the diversification if low-cost, passively managed funds like Vanguard were off the table.

  • Andrew says:

    I haven’t heard of DSPP’s, doesn’t seem like a smart way to invest with what the discount brokerages have provided us.

    Beyond that, my company does offer an Employee Stock Purchase Plan (ESPP), same concept applies to DSPP, except the company offers a discount to purchase. From there, shares are put into my online brokerage account (no expenses for that transaction). My company also offers dividends with a DRIP (They now just have the primary option to receive the quarterly dividends as additional shares – no tax implications).

    From this perspective, I’ve found this avenue a fairly hassle free medium for investing. Yes, it requires additional effort to ensure an appropriate level of diversification exists, but call me old-fashioned in proudly maintaining some shares from the company I work for.

    • G.E. Miller says:

      Yeah, ESPP’s are a totally different story, because you can actually buy stock at a discount and without all the transaction fees. Just make sure you don’t get too over-allocated towards your company’s stock – it gives new meaning to having all of your eggs in one basket.

  • Dan says:

    I would have to disagree with the comments. I believe DSPP and DRIPs are a good suppplement to a retirement plan. I do not think it is a good basis for majority of your retirement income, however it can be a good supplment to a low cost index fund. I currently am invested in 5 different companies through DRIP plans, all of which use Computer Share as their agent. In order for a DRIP to be worth your while you need to fully research the companies on your own which can be time consuming. I am currently invested in: AT&T, Exxon, GE, Coca-Cola and PG. I will only invest in DRIP plans if the meet a few criteria. 1. The company has to be a blue chip company and have been around for around 100 years. 2. The company must be listed on the S&P 500 and be the #1 or #2 company in their respective industry. 3. The company must pay a dividend and have raised dividends consistently over the past 10-15 years.

    Following these rules that I have established for myself, I virtually have eliminated most of the big companies that our generation wants to invest in, IE. Google, Apple, Amazon etc.

    Another perk of DSPP is after you purchase your first share, if you only have $25 to invest, you can purchase $25 worth of that company.

    Are DSPP and DRIPs a good plan for the basis of your retirement funds, no. However, through the rule of compounding and dividend reinvestments, I believe a good nest egg will be built after 40 years, especially if you make a few purchases here and there and then forget about it until you are ready to retire.

  • Jason says:

    I mostly agree with G.E.’s assessment. These plans are almost relics of a bygone era when mutual funds represented a cost effective solution compared to $50+ brokerage commissions. Now there are plenty of commission-free alternatives, and you can buy individual stocks cost effectively at Motif for $10/basket and at Loyal3 for free. (Their selection is small, but you’ll actually recognize the names, and you can invest in Berkshire Hathaway).

    There are a good number of no-fee purchase plans (usually there are fees to sell, but the whole idea here is to hold for the long term). Computershare makes them easy enough to find by going to Company Research – Plan Search – No Fees. Here’s the direct link:

    AST’s website seem lack any kind of search tool, so you would just have to peck and find there.

    These plans can be a good way to develop a core of high quality, stalwart-type companies in your overall portfolio. As with any other investment option, avoid fees whenever possible!

  • Will says:

    I’ve been discovering the same costs-highly volumes mitigate some of them.I just looked into a program called Loyal3-no costs-limited offerings, for sure, but some occasional IPO participation-check it out-Will


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