Retire vs. Quit: Fun with Google Insights for Search
If you haven’t played around with Google Trends at all, it’s a pretty fun and ‘insightful’ tool.
I did a search for ‘quit my job’ and one for ‘retire early’ to compare the trends against each other (not that I’m thinking of either, of course).
Insights for search measures relative search demand for a given search query over time. And you can compare it to others.
Well, take a look at the two terms. You’ll find ‘retire early‘ in blue and ‘quit my job‘ in red. Both over the time period of 2004 to present.
‘Quit my job’ searches were once half of ‘retire early’ searches. Now they are four times as frequent. This is very surprising, particularly in this economy. It goes to show that just ‘having’ a job is not as satisfying as one might expect. Hardship does not equate to job loyalty.
According to the job placement firm, Manpower, a startling 84% of employees plan to look for a new position in 2011 (up from 60% last year). That seems ridiculously high, but it’s consistent with the Google insights. Employers, what are you doing?! Pick up your game and start focusing on retention and treating your people well!
On the other hand the demise of ‘retire early’ interest is not surprising at all. With the baby boomer’s retirement savings all but disappearing, it’s no surprise that fewer people are having the thought.
At what point did relative interest in the two queries intersect? Just before the great recession in 2008. Coincidence? Doubtful. Insightful? Absolutely!