Groupon? I’d Rather Buy Poupon… Grey, that is
If this post header doesn’t win some kind of award, there is no justice in this world.
So… little story.
My thought going into it was that I would simply subscribe, and if an offer were to come through that:
a. was from a merchant I frequented
b. was from a merchant I have been meaning to check out
then I would purchase it at the significant discount (usually 50% off or more). What does it hurt to get a free email alert and delete it from my inbox, if it’s not relevant? Besides, I live in a city with a population exceeding 100,000. There must be some great deals to choose from, right?
Two years later, I haven’t bought one damn daily deal.
If I were in the market for a spa facial treatment, a manicure, a 2-for-1 putt-putt, a buy-1-get-1 meal at the crappy restaurant in town, auto detailing, or someone to print off cards for my imaginary business, then I’d be a very happy man these days.
But all I see is the worst of the worst businesses participating.
Sure, there was the time when LivingSocial offered an Amazon $5 for $10 deal, but that was only because Amazon had an ownership stake in LivingSocial and wanted to give them a boost. These are far and few between (and if they do come around EVERYONE knows about them, so the email alerts are pointless.
So why are there never any good daily deals?
I think it all boils down to one thing: these deals are a horrible value to the business owner that offers them. They might get people in the door, but it’s the wrong kind of customer, and it’s usually at a loss.
If you are a solid business that is well known and established, you’d be foolish to participate in a daily deal. You’re making good money, there’s no reason to lose money on a promotion. If you are a new business that kicks ass, do you want to give a cheap ass like me half off? Probably not. You’re probably already generating some good local organic buzz on your own. The early adopters like to spread the word. So the daily deal site sales reps sell the bottom of the barrel businesses because they have to hit their sales quotas.
So. Here’s a piece of advice for all of you: UNSUBSCRIBE
Let’s say you sign up for 6 different alerts (i.e. 3 websites, two locations/categories with each). This means you get six emails daily. Let’s say that it takes you 5 seconds to look at and then delete each of those alerts. That’s 30 seconds a day. Multiply that out over a year, and you get 10,950 seconds, 182.50 minutes, or just over 3 hours. Of your life. Wasted. Every year.
That’s best case scenario. Worst case, you actually do get tempted to buy a car detail for $100 when you could do it for free on your own. Or the deal sites end up selling your email to spammy businesses.
What they aim to get us all on is the hope of that ONE AWESOME DEAL. Who would want to miss that!? In two years, I’m still waiting for it… please pass the Poupon.